How to Improve the User Experience for Your Law Firm Website
Let’s face it, nobody hires a lawyer for fun. Anyone who finds themselves looking for a legal representative already has a clear goal in mind, and might be stressed to find a solution for their issues. With that in mind, your website should be the least of your users’ worries, as you don’t want them to be even more stressed and confused upon landing on your site. You risk sending them away and straight to your competitors when your website design is subpar and your user experience poor. It should be your top priority to find appropriate solutions for your digital strategy that will give every single one of your visitors precisely what they need.
From how you design specific pages, your loading speed and other SEO essentials, all the way to your ongoing marketing and social media strategies, there are a few key segments we should go over so that you can keep your users happy. Here are a few tips to help you improve the UX of your legal website and generate more clients with greater ease.
Clear and simple navigation
Your website is there to inform your potential customers, help them understand what kind of services you provide, and therefore it needs to be minimalist in design and to the point. Distractions in the form of too many pop-ups and ads are not an option, since they will only annoy a client eager to find a specific page or a particular piece of information on your site. If they need to go through your entire menu to find what they need, chances are they’ll leave the site much sooner than that.
It’s necessary that you provide them with a simple navigational menu with equally clear categories provided. To ensure transparency, have a dedicated page for your lawyers and their brief bios, to introduce them to your clients and humanize your site even more. Clearly outlined services, brief descriptions, and simple contact forms will make all the difference in boosting the user experience on your site.
You can rest assured that the vast majority of people who need your help aren’t legal experts. As such, they need to have access to simple, concise information on your site, and you need to use your content strategy as an educational tool for your audience. It’s a great way to nurture leads and to slowly establish trust in your community – but diversity is key so as to inspire greater engagement and help people remember important facts.
For instance, the platform Infostarters provides epublishing materials that can help your legal brand not only stand out, but educate their audience through well-designed, branded content. Consider adding infographics, eBooks, and other visual materials that pinpoint specific information that your clients can benefit from. When you establish yourself as an authority and a leader in your legal niche through your diverse, educational content, you show your customers that they can trust you.
Publish reviews and testimonials
Your reputation largely depends on your clientele, and how they perceive you. To showcase that your community trusts your legal business and that you have plenty of experience under your belt, you should collect and publish reviews and testimonials on your site, as well as your social media platforms.
This form of word of mouth will help potential clients see your brand from a unique perspective, and you’ll be able to use your success stories as a starting point for any client conversation. If you’ve already handled a similar case and they’re able to see that on your site, they’ll be much more likely to reach out directly to you. Trust takes time to build, so use your previous experience and your current client relationships to give a stronger reason to new clients to trust you.
Make it easy to get in touch
Calls to action are always a must in the digital world, but they are often not enough when it comes to truly getting someone to take action. If your brilliant copy isn’t paired with simple navigational cues and concise contact forms, you risk alienating potential clients since they will find it difficult to reach out to your office. To avoid that, use clean, simple contact forms on your site, make your phone numbers, email address, and office address clearly outlined on all relevant pages.
Moreover, you can introduce a chatbot on your site that will collect visitor data and send them straight to your CRM system for processing, so that they can automatically receive notifications when there’s an available slot for an appointment.
Running a legal business takes expertise and ample of creativity, but establishing yourself in the digital world is equally challenging, hence the need to tackle this task with a strategic approach. Make sure that these particular methods are included in your approach, so that you can provide a stellar user experience to anyone who visits your site. This will, in turn, help you increase the number of clients you have, and grow your reputation over time.